Collielife Breeder Code of Ethics & Advertising Policy

To the best of my knowledge, all breeders advertising on Collielife maintain the highest possible standards of health, hygiene, and welfare for all dogs in their care, both young and old.

Breeder Responsibilities

  • Breeders must ensure that all relevant Kennel Club documentation is provided to the new owner at the time of sale or transfer. Where documentation is not immediately available, breeders must agree in writing to forward the documents at the earliest opportunity.

  • In some cases, particularly when rehoming adult dogs, Kennel Club registration papers may be withheld. This must be made clear to the buyer from the outset.

  • Breeders must not sell dogs to dealers, pet shops, or any buyer where there is reason to believe the dog will not be properly cared for.

  • Collielife cannot accept more than three litter advertisements from any breeder within a 12-month period unless evidence of a current breeder’s licence is provided.

  • In line with amendments to the Animal Welfare Act, it is the responsibility of each breeder to ensure full legal compliance, including licensing requirements where applicable.

Breeders acknowledge that dogs, like people, age and require additional care and attention. All dogs must be properly cared for throughout their lives while in the breeder’s ownership.

All dogs must:

  • Have suitable living accommodation

  • Be able to express normal behaviour

  • Receive appropriate treatment for illness or injury

Breeders must not knowingly misrepresent the characteristics of the breed, falsely advertise dogs, or mislead any person regarding the health, temperament, or quality of any dog or puppy.

Breeding standards:

  • No bitch shall whelp before 18 months of age

  • No bitch shall whelp more than once in any 12-month period

  • No bitch shall have more than four litters in her lifetime

  • Health testing must be carried out in line with current Kennel Club breed recommendations

Breeders will only sell dogs where there is a reasonable expectation of a happy and healthy life and will assist with rehoming should the purchaser’s circumstances change.

Adverts must be removed once puppies are sold. Breeders must not leave adverts active to sell puppies on behalf of other breeders who do not advertise on Collielife.

Breeders must:

  • Provide written dietary and care guidance

  • Not mate purebred dogs with crossbred, unregistered, or different-breed dogs

  • Not knowingly register progeny that does not conform to accepted breed colours at the time of registration

  • Not transfer any puppy under eight (8) weeks of age

  • Ensure all puppies are microchipped prior to leaving the breeder, in accordance with the law

  • Provide ongoing support and advice to new owners

Collielife cannot be held responsible for any health issues arising after sale or for disputes between breeders and purchasers.

Breeders and buyers agree to comply fully with all aspects of the Animal Welfare Act.

Advertising Rules

  • Collielife does not accept litter adverts placed on behalf of third parties.

  • Breeders may only advertise puppies that they have bred themselves and that are registered in their name as the breeder.

  • All puppies advertised for sale in the UK must be Kennel Club registered.

  • If information comes to light that requires an advert to be removed, no refund will be given.

  • Collielife reserves the right to refuse or remove any advert deemed misleading, unethical, or not compliant with this Code of Ethics.

  • Collielife reserve's the right to remove a breeder’s kennel page or listing at our discretion where it does not comply with our Code of Ethics, terms, or standards. In such circumstances, no refund will be payable and no further recourse will be available.

The Kennel Club – General Code of Ethics

All breeders registering puppies, and all owners registering dogs with the Kennel Club, accept its jurisdiction and agree to abide by its General Code of Ethics.

Breeders and owners will:

  • Properly house, feed, water, and exercise all dogs and arrange veterinary care when required

  • Accept that veterinary procedures such as caesarean sections or conformation-altering surgery may be reported to the Kennel Club

  • Not cull healthy puppies; puppies not meeting breed standards should be placed in suitable homes

  • Comply with the Animal Welfare Act at all times

  • Not create demand for, or supply, illegally docked puppies

  • Not breed from dogs where doing so could be harmful to the dog or the breed

  • Prevent dogs from roaming or causing nuisance

  • Ensure dogs are properly identified and under control in public

  • Clean up after dogs in public places

  • Only sell dogs where a happy and healthy life is expected and assist with rehoming if circumstances change

  • Provide written dietary and care advice

  • Supply all relevant Kennel Club documentation

  • Not sell dogs to commercial wholesalers, pet dealers, or as prizes

  • Not misrepresent breed characteristics or mislead buyers regarding health or quality

Health Schemes & Testing

Hip Dysplasia Screening Scheme (BVA/KC)
Eye Screening Scheme (BVA/KC/ISDS)
Degenerative Myelopathy
MDR1
DMS